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The PeakWerks Blog
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The Dunning-Kruger Effect in AI Marketing
Introduction Have you ever encountered someone who overestimates their skills and knowledge? This common psychological pitfall is known as the Dunning-Kruger effect. It describes how
AI-Generated Content vs. Google: Uncovering the Truth Behind the Myth
Are you tired of hearing that Google punishes AI-generated content? Are you a small or medium business owner or marketing manager, struggling to find the
The Ultimate Guide to Growth Marketing for SMBs
Unleashing Your SMB’s Full Potential with Growth Marketing Are you struggling to grow your small business in today’s highly competitive market? Growth marketing might just
How Apples New iOS14 Tracking Changes on Facebook Will Affect Your Business
Apple’s new iOS 14 has created havoc with the app industry. Its tracking prompt makes it tougher for the apps to run ads through social
SEO vs. PPC – What’s Better for Your Business?
You may ask yourself: “SEO or PPC – which is better for me?” There is no general answer to that question – but wait, one
The Google Ads Trap
Google Ads (formally AdWords) can trap you into spending a lot of needless money. Don’t get me wrong. I use Google Ads for many past